If you are a developer, getting an answer from the data is easy. You just connect to your SQL database, write a query, and a few minutes later, you have your answers. Marketing and product on the other hand are always hungry for numbers and insights into user behavior and metrics, but they don't have access. And if they have access, they usually can't write their own SQL queries. For years, this information disparity has been a cause for constant friction. The dev team never has time for...